Wednesday, December 31, 2014

Margaret River Wine Tours: Pairing the Right Wine with the Right Food


The second step in pairing wine with food is to match flavours. A citrus-based, light-bodied Sauvignon Blanc, for instance, matches perfectly with most fish, especially grilled fish and even fish and chips. Those who have a sweet tooth can also pair wine with their desserts. A winery in Margaret River like The Berry Farm has an in-house café which offers house-baked cakes. A rule to keep in mind is to consider acidity, intensity, and sweetness. Chocolate and caramel cakes, for example, are sweet and, thus, go well with the equally sweet Australian Shiraz.
https://theberryfarm.com.au/Blog/25/Margaret-River-Wine-Tours-Pairing-the-Right-Wine-with-the-Right-Food

Monday, December 29, 2014

Popular Margaret River Wineries Unveil New App for iOS and Android


As one of the best wineries in Margaret River, Western Australia, The Berry Farm offers customers a wide range of sparkling wines, ports, ciders, and liqueurs to choose from. They also sell a variety of fruit jams, sauces, syrups, and salad dressings. All of these products are incredibly popular among people in Western Australia, and are sold by numerous stockists throughout the state. Those who wish to visit and buy from The Berry Farm are greeted by the majestic scenery of over ten hectares of trees, orchards, and berry patches. Furthermore, visitors can take their team and enjoy a delicious meal paired with fantastic wines at The Berry Farm’s Cottage Café.
https://theberryfarm.com.au/Blog/27/Popular-Margaret-River-Wineries-Unveil-New-App-for-iOS-and-Android

Monday, December 8, 2014

A Female Touch: Women Would Enjoy a Tour of Margaret River Wineries


Taking a tour of the best wineries in Margaret River may seem like a totally macho thing to do, but the fairer sex can enjoy wine, too. As it is, many of Australia’s wine drinkers are women, as Pia Akerman notes in her recent article for The Australian: Women are leading the race when it comes to Australia’s wine consumption, with surveys showing nearly 60 per cent of wine drinkers are female. They also wield mighty purchasing power, helping put sauvignon blanc (predominantly of New Zealand origin) into position as the country’s most popular wine variety, well ahead of the second placegetter, shiraz.
https://theberryfarm.com.au/Blog/24/A-Female-Touch-Women-Would-Enjoy-a-Tour-of-Margaret-River-Wineries

Saturday, December 6, 2014

Taste Trip: Explore and Enjoy Great Margaret River Winery Restaurants


The Gourmet Escape was popular enough last year to net over 16,000 visitors. This makes the event one of the biggest food festivals in the world, a testament to the guests invited and the cuisine featured. The festival may have lasted only three days but excellent Margaret River winery restaurants like The Berry Farm’s Cottage Cafe are there for tourists year-round. What makes Margaret River so special? Well, first of all, there’s the wine. Wineries dot the area and some of them only sell their vintage to visitors or exclusive distributors. If you’re looking for the perfect pairing of your wine with your dish, you can go on a tour around the many wineries that open their doors to the public.
https://theberryfarm.com.au/Blog/23/Taste-Trip-Explore-and-Enjoy-Great-Margaret-River-Winery-Restaurants

Thursday, December 4, 2014

Margaret River Wine Tours Can Highlight Australian Wine and Cuisine


Tourism Australia boasts that the country’s food and wine “is one of our best kept secrets.” In-deed, thanks to a food event held in Shanghai last October 30, dubbed ‘Restaurant Australia’, the country’s cuisine became a huge hit among the Chinese, which means good news for Austral-ia’s visitor economy. More than 130 media, trade and industry representatives participated in the event, according to The Newsport.
https://theberryfarm.com.au/Blog/22/Margaret-River-Wine-Tours-Can-Highlight-Australian-Wine-and-Cuisine

Tuesday, December 2, 2014

Margaret River Wineries: Strawberry Syrups and Delicious Desserts


The strawberry is one of the few fruits that you can find anywhere and anytime in Australia. Both the eastern and western halves of the country produce their own strawberry varieties, with Victoria, Queensland, and Western Australia contributing to most of the country’s strawberry production. Don’t be surprised, therefore, to find strawberries in many recipes for tasty desserts, like Romy Ashe’s strawberry pudding recipe, which she shared with readers of The Guardian’s Australia Food Blog.
https://theberryfarm.com.au/Blog/21/Margaret-River-Wineries-Strawberry-Syrups-and-Delicious-Desserts

Sunday, November 9, 2014

The Best Margaret River Wineries Encourage Moderate Wine Consumption


Drinking red wine dates back to 4,000 BC in Mesopotamia and the coastal areas of the Caspian Sea. It was primarily enjoyed by the upper classes but it was later promoted as part of an overall healthy diet. Margaret River wineries are only some of the places people get to enjoy wine. It is universally enjoyed throughout the world, and much more so because of the many health benefits it has to offer. These health benefits include a longer lifespan, lower cholesterol levels, anti-aging effects, protection against certain cancers and conditions (breast cancer, prostate cancer, colon cancer, lung cancer, diabetes, dementia, blinding diseases) and improved mental health. However, these benefits are only applicable when the substance is consumed in moderation. Consuming too much might instead lead to these problems and other dangers.
https://theberryfarm.com.au/Blog/20/The-Best-Margaret-River-Wineries-Encourage-Moderate-Wine-Consumption

Friday, November 7, 2014

Appreciating Good, Healthy Food in Margaret River Winery Restaurants


Many studies have related fast food to obesity, a condition of being extremely overweight, which can cause serious health problems such as diabetes, coronary heart disease, breathing problems, and hypertension. With 62.8% of Australians overweight or already obese, the EMMA findings raise concerns over the eating habits of young people and adults alike. Fortunately, bad eating habits can always be transformed into good ones with the right choices. For younger people, introducing them to healthy and tasty food can begin with family meals at Margaret River cafes, such as The Berry Farm’s Cottage Café. Giving them a taste of country-style lunches can help change their minds about fast food, and walking around the beautiful landscaped gardens and orchards in the fresh air may give them a new appreciation for fresh food and encourage them to try it at home as well.
https://theberryfarm.com.au/Blog/19/Appreciating-Good-Healthy-Food-in-Margaret-River-Winery-Restaurants

Wednesday, November 5, 2014

Wine Aficionados: Margaret River Wine Tours Are A Great Place to Start


This signals positive change in the business because more women taking leading roles in winemaking and sommelier positions can help educate other women, and even men, about buying and tasting wine. The fresh perspective might further boost Australia’s dynamic wine industry which is the fourth largest supplier of wine in the world. Regardless of gender, many Australians enjoy drinking wine with their meals or as a complement for various bonding activities. For those who have an interest in the field, therefore, visiting a Margaret River winery might be the perfect place to start honing a deeper appreciation for the craft. Visitors can go through farms and see how wine is made from the ground to the bottle, as well as taste the different vintages and types available at the winery.
https://theberryfarm.com.au/Blog/18/Wine-Aficionados-Margaret-River-Wine-Tours-Are-A-Great-Place-to-Start

Monday, November 3, 2014

Wineries in Margaret River Offer Wines that are Beneficial to Health


The tests involved picking and studying 12 Australian Shiraz brands out of 100 wines that were identified according to four distinct quality groups. They were then sorted into three four-wine flights that are randomly allocated to each taster; the participant blind-tasted a sample from each of the four bottles at a sensory laboratory, restaurant, and at home. Mills said a number of consumer focus groups joined forces to create a wine-emotion scale based on 19 distinct emotions that tasters should fill up after the trials. Each emotion was graded from one to nine, with the nine rated as “extremely.” The results of the trials can have some effect on wine makers in Western Australia’s Margaret River region. Its proximity to the Indian and Southern Oceans, the climate, and soil quality long made it a viable force to be reckoned with in terms of wine production, and some sellers make great strides to acquire as much good tipple. It pays to sample some
https://theberryfarm.com.au/Blog/17/Wineries-in-Margaret-River-Offer-Wines-that-are-Beneficial-to-Health

Sunday, September 21, 2014

Tips for New Wine Collectors before Scouring Margaret River Wineries


Collecting bottles of the world’s finest wines isn’t a walk in the park, but for some people, the resulting stash is every bit worth the risk. Good Food Australia writer Amy Cooper describes some of the early challenges involved in any potential wine collector’s decision-making process. Budding wine collectors need to consider a lot of critical factors before scouring local Margaret River wineries such as The Berry Farm, as well as other wineries to be visited throughout their wine tasting and wine sourcing journeys. Here are some tips to effectively begin a wine-collecting endeavour.
https://theberryfarm.com.au/Blog/16/Tips-for-New-Wine-Collectors-before-Scouring-Margaret-River-Wineries

Friday, September 19, 2014

Top Tours for those Seeking Nature or the Best Lunch in Margaret River


Kakadu National Park - Perfect for those who want to get a taste of the Australian Frontier, this 20,000-square kilometre expanse of flora and fauna is Australia’s largest terrestrial national park. Also officially declared as a World Heritage Site, Kakadu National Park is not only home to a wide collection of plant and animal life, but also to approximately 500 Aborigines – considered the first people to inhabit the Australian mainland. Margaret River Wine Region – People seeking good food and fine wine can look to enjoy the best lunch at Margaret River from the quaint cottage-cafes in the area, such as The Berry Farm. As one of Australia’s premier wine regions, Margaret River’s mix of forests, beaches, and wineries is sure to entice tourists from around the world, especially food and wine connoisseurs eager to get a whiff and flavour of some of the best food and Aussie wines available. Margaret River also offers the thrill of riding big waves at Surfer’s Point.
https://theberryfarm.com.au/Blog/15/Top-Tours-for-those-Seeking-Nature-or-the-Best-Lunch-in-Margaret-River

Wednesday, September 17, 2014

Tips for Margaret River Wine Tours: Dos and Don’ts of Wine Tasting


With about 215 wineries lining up along this Western Australian coast, it’s no wonder that Margaret River is a sure-fire destination for wine lovers around the country and the borders beyond. Before you start planning for Margaret River wine tours, though, you should spare some thought to proper etiquette when you’re around other people on a wine tour with you to ensure everyone can have a wonderful time. Don’t turn the Cellar Door into an open bar. Unfortunately, many people equate wine tasting or the cellar door with free-booze extravaganza. Keep in mind that the main goal of wine-tasting at top wineries like The Berry Farm is to sell wine to people who stop by for a taste. Connoisseurs and wine sellers alike on these tours take to wine tasting to test the flavour, not the buzz of the samples they take in.
https://theberryfarm.com.au/Blog/14/Tips-for-Margaret-River-Wine-Tours-Dos-and-Don%E2%80%99ts-of-Wine-Tasting

Thursday, August 14, 2014

Top Three Reasons to Visit Margaret River


Luckily for you, Australia has many more must-see destinations to offer. Case in point: West Australia’s Margaret River, a seemingly quaint town which promises many great activities for tourists to enjoy.
http://theberryfarmau.blogspot.com/2014/07/top-three-reasons-to-visit-margaret.html

Monday, July 28, 2014

Pairing Wine with Food: Considerations

Good food and good wine don’t always automatically result in a good dining experience for many restaurant-goers. Taken independently, one can appreciate the ingenuity of the chef and the brilliance of the vintner. Together in one serving, however, it could lead to a rather disappointing meal if food and drink are not paired right.

Here are some basic considerations for the pairing process:

  1. Open mind. Read articles and guides that provide information on which wine suits a particular food best. Try them and understand for yourself why those pairs work well together.
  2. Assessment of wine and food components. Wine flavors are derived from specific components: sugar, acid, fruit, tannin and alcohol. Food also contains flavour components, such as fat, acid, salt, sugar, and bitter. Know which components are present in the wine and food you want to sample.
  3. Pair those that complement and contrast. After knowing the components that make up the wine and food, pair them according to which of their elements complement or contrast with each other. Sometimes, richness and texture also give hints as to which pairing will prove to be more successful.

While wine and food pairing can be challenging, diners can actually call on a restaurant attendant to give suggestions on which of their dishes and liquor offerings go well with each other. People can rely on these knowledgeable professionals instead as they are still learning to make pairings themselves.

Enjoy the Products of Margaret River Wineries on an Edifying Wine Tour


From Swan Valley, the industry quickly branched out to the Great Southern region of Western Australia, along the the route of its sub-regions—Porongurups, Mount Barker, Albany, Denmark, and Franklin and Margaret River. The numerous productive Margaret River wineries specialize in red and white wines, the most popular being the red cabernet sauvignon and the bubbly sauvignon blanc. For people who want to truly savour the best wineries in Margaret River and nearby popular places, such as the popular The Berry Farm in Rosa Glen, a wine tour of the region should be a sensible idea. There are several agencies that offer a guided tour, but with over a hundred wineries in the area, you’ll have to cast your own net around the places you absolutely need to see. Whether you take the guided tour option, or forge your own itinerary, take note of these few reminders.
http://theberryfarm.com.au/Blog/13/Enjoy-the-Products-of-Margaret-River-Wineries-on-an-Edifying-Wine-Tour

Saturday, July 26, 2014

Decide On The Best Lunch in Margaret River By Going On Food Tour!


Visit any Margaret River winery or restaurants in Western Australia and you’ll see first-hand how the region has the gastronomic chops to declare itself a foodie’s haven. With delightful menus created out of the freshest bounty from its coastline to delicious truffles in Manjimup, touring foodies will hardly be disappointed with the cast of wholesome and succulent dishes in WA to please every palate. Food tours in the region offer a whole range of enjoyable events any gourmet could appreciate. Decide who makes the best lunch in Margaret River by checking out the restaurants in the area. A good example is The Berry Farm, a winery and café that features enticing treats, such as the Moroccan Chicken and Scotch Fillet Steak Sandwich. Take home some of their special farm-sourced gourmet fruit jams, dressings, and preserves, as well as their sparkling wines, ciders, and liqueurs.
http://theberryfarm.com.au/Blog/12/Decide-On-The-Best-Lunch-in-Margaret-River-By-Going-On-Food-Tour

Thursday, July 24, 2014

Tourism Australia: Food and Wine Tours in Margaret River, Wine Regions


Launched at Sydney’s renowned Quay Restaurant, the campaign is a $10-million effort to promote the best of Australia’s culinary destinations. Tourism Australia worked with partners on the Restaurant Australia project, which was anchored along with the successful Wine Australia. Restaurant Australia was a feat two years in the making, that began when both Tourism Australia and Wine Australia recognized a boom in the nation’s tourism (a record 6 million tourists visited Australia in 2012, increasing the export value of the country’s wine by 4 percent). Back in December 2012, , Wine Australia chief executive Andrew Cheesman revealed on the Sydney Morning Herald that a plan was being designed to highlight Aussie wine in a tourism campaign.
http://theberryfarm.com.au/Blog/10/Tourism-Australia-Food-and-Wine-Tours-in-Margaret-River-Wine-Regions

Monday, July 21, 2014

Top Three Reasons to Visit Margaret River

Already been to the Sydney Opera House? Visited the State Parliament House in Melbourne? Or seen the Great Barrier Reef in Cairns?
Luckily for you, Australia has many more must-see destinations to offer. Case in point: West Australia’s Margaret River, a seemingly quaint town which promises many great activities for tourists to enjoy. What are the top three things you should do on your visit?
Wine Tours
Australia is fast becoming a powerhouse in the wine-making industry, thanks in large part to Margaret River’s famed wineries. As the leading wine region in the country, the area produces many world-class vintages, from sparkling whites to brooding reds, along with other beverages like liqueurs and ciders. A wine tour of the many vineyards in Margaret River will surely be a wine enthusiast’s dream come true.

Catch the Waves
There’s a reason why the surf film Drift was shot in Margaret River—it boasts some of the best beaches and waves in all of Australia. In fact, the area also hosts many prestigious surfing competitions, like the Margaret River Pro. If you want to practice your hang fives, this is the place to go.

Cave Excursions
Did you know that honeymooners once camped inside the Ngilgi Cave? Such is the beauty of this cavern that even today, tourists from all other country—and around the world—book excursions into it.

Monday, July 14, 2014

Develop a Taste for the New and Unfamiliar

The world of wine is a rich and diverse one. Each vintner might make vintages of entirely different characters; each wine-producing region might host vintners with wildly differing philosophies to winemaking; each wine-producing country might have regions dedicated to producing an entire variety of types of wines.
So vast and contrasting is the subject of wine, in fact, that anyone who should be willing to delve deeply into it must come prepared with a taste for the new and unfamiliar. One of the best places to start down this road of discovery is in the wine tasting rooms of wine growing regions, like Margaret River.
As any wine lover can tell you, wines always taste better during wine tasting sessions at a winery. There are many explanations for why this is so.
First, wine tasting rooms are full of different wine-related sights and smells. This heightens the senses and helps to mentally prepare the taster for the experience.
Second, the wine served at the sessions is untraveled and kept in absolutely pristine condition at the same site where it was produced. This preserves its taste and the more subtle characteristics that are otherwise lost once bottled and shipped elsewhere.
A visit to a winery where fine wines are made is just the first step down this road, but it is also one of the most important. It is usually here where wine lovers first begin to understand how much more colourful the world of wine really is.

Monday, July 7, 2014

Tasting Room Etiquette

Wine tasting sessions are often the highlight of visits to Australia’s wine growing regions, such as Margaret River. While such events might sound like nothing more than an excuse to get inebriated on high quality wine, there is a certain etiquette that is followed in the wine tasting room, as is with most other aspects of high culture.
First, there is the manner of dress, which should be appropriate for such a sophisticated outing. Participants should dress in comfortable, casually, yet elegant clothing respectful of the winery’s standing. Strong perfume should be avoided. Strong scents overwhelm the aromas in the wine and can ruin the experience for everyone involved.
Second, there is the mode of conduct. Despite alcohol being the theme of the evening, wine tasting events are generally meant to be more relaxed and conversational in nature. Loud banter and rowdiness are atonal with the intended atmosphere and should be avoided.
Third, there is the observance of proper wine tasting technique, which, as the name suggests, should be more about tasting than consuming. The wine is first aerated by swirling it in the glass so that it gives off its bouquet of aromas. It is customary to inhale deeply before taking a sip, and thereafter, to swirl the wine in your mouth to coat all surfaces of the mouth.
Finally, there is the exercise of moderation. The goal is not to get inebriated, and participants are expected to take advantage of the provided spittoons for precisely this purpose.

Tuesday, July 1, 2014

Get 10% Off Our Quality Wines from one of the Best Wineries in Margaret River


"Margaret River is Australia's Napa Valley; a rich farmland home to some of the best wineries in the country. If you fancy yourself a foodie, never forget to put this township in your next itinerary. To get you really excited about coming here, The Berry Farm, one of the best Margaret River wineries, has a sweet special treat for you. In celebration of the launch of our new website, TheBerryFarm.com.au, we're slashing 10 percent off anything you buy from our humble winery for the entire month of July. That's right; buy anything you like—from our signature sparkling fruit wines to gluten-free gourmet preserves —and you can receive a discount. "
http://theberryfarm.com.au/Blog/9/Get-10-Off-Our-Quality-Wines-from-one-of-the-Best-Wineries-in-Margaret-River

Sunday, June 29, 2014

Have a Great Time in Highly Recommended Margaret River Wine Tours


"Food and wine tourism is a growing and evolving industry in Australia. Margaret River wine tours present perfect opportunities for both domestic and foreign tourists to enjoy leisure activities by savouring the country’s food and wine. The wineries in the Margaret River region even throw in good music during festivals to truly capture people’s hearts and palate. Winery tours are recommended activities for people who visit the country specifically to sample a rich collection of wine and liqueurs. Guests will definitely enjoy these tours as they can just relax, drink, and enjoy looking at scenic views. They can even use the time to scout for the perfect gift they can give out as souvenirs or even products that they can market in their hometown or countries. "
http://theberryfarm.com.au/Blog/8/Have-a-Great-Time-in-Highly-Recommended-Margaret-River-Wine-Tours

Saturday, June 28, 2014

The Perfect Match: Food and Wine Pairing Tips

For centuries, good food has typically been enjoyed with fine wine – not just any slab of meat with any sort of drink, mind you. There’s just something exquisite and artistic about pairing the right dish with the right bottle of wine; a quality that cannot be expressed in mere words, but rather one that must be experienced, tasted, and felt. So the next time you hit your local winery’s restaurant for a nice dinner to cap off the day, be sure to keep these pairings in mind:

Friday, June 27, 2014

Margaret River Wineries Give Quality Service To Wine Connoisseurs


"Many wineries in town know this and they have made sure that their staff are up to the task of complying with every demand their visitors make. They are trained to make sure that tasters and restaurant patrons are treated respectfully without delay, and that a trusted waiter and sommelier will be with them to help guide them through Margaret River wineries’ list of dishes and collection of wines and liqueurs. Studies have even shown that expectations influence people’s sense of taste. This makes it even more important for wineries to help their patrons feel comfortable and set a mindset to just enjoy the dining and wine tasting experience. Doing this increases the chance of getting a good review or feedback from connoisseurs. "
http://theberryfarm.com.au/Blog/7/Margaret-River-Wineries-Give-Quality-Service-To-Wine-Connoisseurs

Wednesday, June 25, 2014

Best Way to Enjoy Wine? Pair it with Good Food


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http://theberryfarm.tumblr.com/post/89188721516/best-way-to-enjoy-wine-pair-it-with-good-food

One of Top Margaret River Winery Cafes Launches New Website


"To greatly enrich customer experience, the company also included an e-commerce system that simplifies the online purchasing process so clients can shop with the same comfort and efficiency they would encounter at The Berry Farm. The website provides clear, concise information about the broad range of products, and useful recommendations to support their customers as if they are seeking advice from an expert at their Cellar Door and Tasting Room. The Berry Farm strives to deliver top quality farm produce like jams, preserves, sauces, syrups and dressings to help enhance the flavours of food, as well as award-winning wines and liqueurs. Furthermore, their family-friendly Cottage Café serves delicious seasonal meals made from the succulent ingredients in their orchards, making them one of the more renowned Margaret River cafes. "
http://theberryfarm.com.au/Blog/6/One-of-Top-Margaret-River-Winery-Cafes-Launches-New-Website

Saturday, June 21, 2014

Pointers in Consuming Wine

Everyone agrees that drinking wine is a luxury that provides several benefits. Drinking a copious amount of wine helps promote good health and hinders the development of several kinds of diseases. Moreover, drinking wine to accompany the food adds another dimension to the entire dining experience.
However, despite the benefits it provides, many still do not understand how to properly handle the liquid. What most people don’t realize is that improper wine handling may affect the wine quality. This is why it is equally important to understand the correct ways of handling a bottle, more than just simply appreciating its taste.

Saturday, June 14, 2014

Health Benefits of Drinking Wine

Good wine can make or break the dining experience. Not only can it help make for a more entertaining evening, it can also provide some much needed health benefits to the drinker. If you don’t quite believe it, just read up on some of the many different studies pointing to wine as “the healthy alcohol”.
Lowers Cholesterol Levels
A 16-year study by the Harvard School of Public Health showed that moderate wine drinkers who suffer from high blood pressure are 30% less likely to have a heart attack. This can be attributed to the fact that alcohol in the wine helps increase HDL “good” cholesterol in the pretense of a healthy diet and regular activity.

Saturday, June 7, 2014

Tips for Cooking with Wine

When conversation touches on the topic of wine and food, most people start thinking about wine as a beverage that adds a touch of class to any meal. However, that is not the only role this drink can play.

True foodies know that wine can be used to prepare several dishes, particularly those in French cuisine. If you’re interested in using wine for cooking, here are a few simple tips you can try:

Wednesday, May 28, 2014

Elements That Make Up Great Winery Restaurants

Winery restaurants offer the best of both worlds: a scrumptious meal and a selection of delectable wines. Diners and wine connoisseurs will surely enjoy a weekend night out in this highly conceptualised venue, especially if they do it with great company. But what makes great winery restaurants, anyway? Here are the basic elements that set a good one apart from others:

Wednesday, May 21, 2014

Tips for an Enjoyable Wine Tour

If you love wine, why not plan your next holiday trip around it? These days, vineyards like The Berry Farm in Margaret River offer wine-tasting tours that connoisseurs will surely enjoy. If it’s your first time to embark on such an outing, however, be sure to keep these tips in mind to make it more enjoyable:

Wednesday, May 14, 2014

Chocolate Also Goes Well as a Liqueur Flavour

When visiting wineries in Margaret River, you may want to pick up something other than whites, reds, fortified, or sparkling wines. Some of them sell exotic flavours like chocolate liqueur, which is a popular ingredient for making party cocktails.

Wednesday, May 7, 2014

Sparkling Wine: Staple of Margaret River Wineries

Most people would probably call them champagnes, but unless they’re made in Champagne, France, these fruity, party drinks are better referred to as “sparkling wines”. Sparkling wines are simply white wines that contain a lot of carbon dioxide (CO2), making them fizz and bubble when opened. They are a staple of Margaret River wineries and are often sold to high-class bars, lounges, and prestigious clubs.